We are a smart minimalist casualwear and contemporary tailoring brand aimed at the
digital consumer. Our collection has been designed mindfully, with a focus on the
presence of colour and print; aesthetically focused for the digital consumer. Streetwear has grown-up & demands a more exclusive & premium feel, styled back with contemporary tailoring.
Aged 24-35 years; these are mobile, creative professionals who have learned power
dressing in the context of streetwear. Our customer demands a more considered
wardrobe that is still directional & trend-focused.
Street-wear is growing up. Our customer demands a more discerning taste but with
street-style relevancy. Our brand direction is a new streetwear-influenced take on
tailored pieces. Styling premium street-wear & contemporary tailoring together, at
desirable price-point.

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